Aims and scope

South Asian Marketing Journal is an international academic journal that publishes original research in the field of marketing. It publishes novel and thought-provoking articles that offer both theoretical contributions and methodological rigor. The journal is open to all theoretical and methodological approaches. Since marketing research can contribute to the business as well as societal effectiveness, the journal aims to identify academic marketing research relevant for decision-makers in profit and not-for-profit institutions.

This journal publishes papers on any aspect of marketing, including consumption and consumer behavior, communication, international marketing, retailing, trade marketing, business-to-business marketing, market and marketing research, pricing, new product development, and more. The types of articles include empirically grounded research papers, research notes, position papers, and literature reviews. In addition, the journal welcomes contributions that borrow perspectives from other disciplines in order to offer marketing scholars and professionals useful opportunities for critical reflection.